Brand audits give you insight
Don’t guess why your brand isn’t performing—get insights on how to fix it.
What Is a Brand Audit?
We assess whether your brand’s touch points are accurately representing your company’s personality, essence, values, mission and promise with your internal and external audiences. Get a 360° view of your brand ecosystem and see how to bridge the gap between your current brand and its ideal incarnation.
Basic Brand Audit
The brand audit focuses on evaluating the strength and consistency of your organization's brand and how the brand is managed. Is it an asset or a liability?
Identify and interview stakeholders
Compile brand perception
What are your key messages?
What are your differentiators?
What is your brand promise?
What is the brand personality?
Who will be your brand evangelist?
Review marketing and communications material
Compile brand guidelines
Identify brand influencers and why
Define the most memorable community platform
Define the current brand journey