Brand Audits

Brand audits give you insight

Don’t guess why your brand isn’t performing—get insights on how to fix it.

What Is a Brand Audit?

We assess whether your brand’s touch points are accurately representing your company’s personality, essence, values, mission and promise with your internal and external audiences. Get a 360° view of your brand ecosystem and see how to bridge the gap between your current brand and its ideal incarnation.

Basic Brand Audit

The brand audit focuses on evaluating the strength and consistency of your organization's brand and how the brand is managed. Is it an asset or a liability?

Includes
Identify and interview stakeholders
Compile brand perception
What are your key messages?
What are your differentiators?
What is your brand promise?
What is the brand personality?
Who will be your brand evangelist?
Review marketing and communications material
Compile brand guidelines
Identify brand influencers and why
Define the most memorable community platform
Define the current brand journey

Custom Brand Audit

Do you have specific branding and marketing goals?

Talk to us about a specific brand audit tailored to your organization's needs

Speak to one of our OnDemand Success Agents

Let's Talk